Welcome to Launch Youniversity! This week in episode 147, David Farmer continues the discussion with the author, speaker, and brand consultant Jeff Henderson as he prepares to release his new book Know What You're FOR: A Growth Strategy for Work, An Even Better Strategy for Life. Jeff is a master communicator having been recently named by Forbes Magazine as one of 20 speakers you shouldn’t miss. As always the case with Jeff, this was a lively, insightful, and informative discussion about bringing a big idea to life.